This is also true of many other investments

As a society we have become accustomed to comparing prices to ensure that we're always achieving the very best rates available. Whether we are carrying out a major purchase, such as buying a new car or fitting a new bathroom, or just picking up the latest chart CD, getting a good spread of available prices is important if you want to guarantee that you're not paying over the odds.

This is also true of many other investments, including energy bills, arranging insurance and even securing a payday loan. Whilst it might not be the most immediately obvious instance where you might consider comparing prices, it would certainly be in your best interests to do so.

What should you be looking for?

Unlike many products where you can simply compare like-for-like prices, when you're looking at payday loans - or, indeed, any other service - you have to take into account the overall value. So in this instance, you should consider all known factors, including speed of transfers, additional charges and whether interest is applied on a daily or monthly basis.

Reputation should also be a major factor. Whilst most companies within the payday loans industry adhere to strict rules and are dedicated to providing customers with a high level of service, some are not. So you have to look for more information, both in terms of the loan you're applying for and the company you are seeking to use.

Credentials and reputation are important within the payday loan industry. So avoid fly by night lenders and don't take the plunge without first taking a look at who you are borrowing from.

Where can you compare payday loans?

One of the things that'll help to separate the same day loan industry from traditional lenders is the predominance of the Internet. Whilst some banks will allow you to apply for money online, it's not always easy to get an accurate idea of the total cost and some elements of the process still need to be completed offline, either in a branch or over the phone. With payday loans this simply isn't the case.

Due to the freedom afforded by the Internet, you can manually compare dozens of companies with little or no hindrance. Most lenders will provide a clear overview of the associated rates and charges of borrowing on their website. This makes it easy for the borrower to calculate the cost of using each company and ultimately steer them towards the best deal.

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