I began this comparison as a totally neutral party. My goal was to find a one piece music system that provided the very best sound. I researched different options for several months and narrowed my choices to the Bose SoundDock 10 and the B&W Zeppelin. These were both "high-end" systems, but I knew it would take a good system to serve as a suitable replacement for high quality separate components. To begin my evaluation I made a playlist including 50 songs encoded in apple lossless format from my CD collection. Then I critically listened to portions of each of those songs on my home reference system which is a pair of Dynaudio Contour 1.8MkII towers, NAD amplification, NAD preamp, and Marantz CD player with Crystal DAC. I made sure that I listened at a volume that was comparable to the volume that I would be using during evaluation of the two systems. I played pink noise through each system for 50 hours to break everything in and then I level matched the systems for volume using a pink noise track and SPL meter. Then I listened to portions of all 50 songs on both systems. Then I had my wife listen to 5 of her favorite songs through both the Sound dock 10 and the Zeppelin. I made sure that she was unable to determine which system was playing. She doesn't care about sound systems in the least and she did not know anything about either system, so I knew that she would be a relatively unbiased reviewer. After my listening tests three things were apparent, 1) The Bose system could go louder, 2) The Bose could produce more and slightly deeper bass, 3)The Bose sounded hollow, unbalanced, and anemic, compared to the refined and absolutely musical performance of the B&W. Even where the bass was less pronounced it was musical, tight, and tonally correct. The Bose was loud and "boomy", but fell flat at producing real MUSIC. I was amazed at how every single song sounded better on the B&W, Some songs more than others. Acoustic instruments, synth, classical, pop, vocals, bass guitar, big band and dance all sounded better, more accurate, and more dynamic on the B&W. Not once did the Bose sound better to my ears, but perhaps my wife, who was under the impression that B&W made cars, will like the Bose sound that so many people flock to. So...how did my wife feel about these two systems? Without the benefit of her eyes to bias her, she picked the B&W as sounding far better every single time. I finally threw in a Jack Johnson track that I thought really brought out the best in the Bose and created a little low frequency resonance in the B&W, but even then the B&W resolved his voice and guitar licks so fluidly that we preferred the Zeppelin version. Her exact words were "it is rich, and the instruments sound like they are in the room. In fact they remind me of your big speakers." Enough said!!! In some cerebral way, the B&W was likened to an $8,000 stereo. In its defense the Bose SoundDock 10 has some characteristics that may make it the right choice for you. It is quite a bit louder than the Zeppelin, and doesn't sweat a bit when the volume is up. It just doesn't sound as good at any of the volumes that the B&W can attain. The B&W is loud enough for me. Needless to say the SoundDock is going back to Bose today, and the B&W will be staying right where it is! I hope this help the folks out there that were struggling with the same decision that I was. Thanks!
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